Insights
Practical thinking on search, ecommerce technology and growth.
Field notes for ecommerce leaders and the teams who implement the work — written from hands-on experience, with no recycled listicles.
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Featured
Why SEO recommendations stall — and how to get them shipped
Most ecommerce SEO problems are known. They stay unfixed because the work falls between marketing and development. Here is how to close that gap.
Latest articles
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AI search visibility for ecommerce brands: what you can actually influence
Generative search is changing how shoppers discover products. Nobody controls what an AI assistant recommends — but several inputs are within your control.
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Reconciling GA4, Meta and Shopify revenue: a practical checklist
Your platforms will never match exactly. They should match closely enough to trust. A step-by-step checklist for finding the real discrepancies.
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